The 1990 launch of the NSX, a mid-engine exotic sports car, offered a reliable and practical alternative to exotic European sports cars, and introduced Honda's VTEC variable valve timing system to the North American market. In the late 1980s, the success of the company's first flagship vehicle, the Legend, inspired fellow Japanese automakers Toyota and Nissan to launch their own luxury brands, Lexus and Infiniti, respectively. Though sales were down in the mid-to-late 1990s, the brand experienced a revival in the early 2000s, due to drastic redesigns and the introductions of new models. In its first few years of existence, Acura was among the best-selling luxury marques in the US, outselling established brands such as BMW and Mercedes-Benz. The creation of Acura coincided with the introduction of a JDM Honda dealership sales channel, called Honda Clio, which sold luxury vehicles, joining previously established Honda Verno, followed by Honda Primo the following year. Īcura was the first luxury division established by a Japanese automaker. Honda's plan to introduce Acura to the Japanese domestic market (JDM) in 2008 was delayed, due to economic reasons, and later withheld as a result of the financial crisis of 2007–2008. It was introduced to Hong Kong in 1991 (lasting until 2009), Mexico in 2004, China in 2006 (until 2022), Russia in 2014 (until 2016), Kuwait in 2015, and was also sold in Ukraine (until 2018). The brand was launched in the United States and Canada on March 27, 1986, marketing luxury and performance automobiles. Acura is the luxury and performance division of Japanese automaker Honda, based primarily in North America.
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